Canada Goose: Heritage & Craftsmanship Edited By Genevieve Latour
Brand
Date
Oct 2024
Description
Canada Goose explores its technical lineage in this brand film, detailing the manufacturing processes behind its signature winter outerwear. The narrative shifts between expansive Arctic landscapes and the focused environment of the workshop, providing a look at the precise cutting and assembly of heavy-duty garments. The piece captures the functional durability of the apparel, featuring sequences within a testing chamber that simulate environmental exposure. With production by Academy and Underscore, the film utilizes cinematic drone footage and clean, live-action techniques to emphasize the brand's heritage and rigorous craft standards.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Drone footage
Industries
Color
Burgundy
Jet Black
Background
Office
Context
Brand Film / Corporate Video
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