Canada Goose: Canada Goose x KidSuper x NBA
Brand
Date
Feb 2024
Description
Canada Goose, KidSuper, and the NBA converge in this high-energy campaign, showcasing a collaborative outerwear collection designed for rugged environments. The project follows a collective of explorers navigating rocky outcrops and forest trails, highlighting tactical gear and patterned winter jackets through cinematic live-action sequences. The edit balances sweeping drone footage of expansive natural landscapes with intimate close-ups of technical textiles and branded hardware. With production by Common Good, the work relies on dynamic, action-oriented pacing to frame the apparel within a context of outdoor discovery.
Style
Lifestyle, Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Background
Forest
Context
Advertising Campaign
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