Calvin Klein
Feel the Fit
Brand
ProjectFeel the Fit
Date
Aug 2026
Description
Calvin Klein presents 'Feel the Fit', a fashion campaign centered on the movement and structured silhouettes of denim wear. The imagery features talent Tate McRae in a series of studio-based compositions that emphasize the technical fit of the garments. Photographer and director Carlijn Jacobs utilizes hard, directional golden lighting to define the graphic lines of the subject, with choreography by Sergio Reis bringing a sense of tension and geometry to the frames. The production leans into a commercial aesthetic, characterized by a clean studio backdrop and the interplay of shadows.
Style
Vertical, Commercial, Warm, Graphic
Techniques
Hard Light
Industries
Designer Fashion
Color
Denim
Pure White
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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