Calvin Klein: "Feel the Fit" Denim Fall 2026 Ad Campaign

Aug 2026

Calvin Klein presents the 'Feel the Fit' denim campaign for Fall 2026, featuring musician Tate McRae. The series centers on a collection of wide-leg and classic-wash jeans, captured through a lens of dynamic athleticism and minimalist studio composition. The visual execution leans into a commercial aesthetic defined by warm, directional lighting in hues of amber, magenta, and coral. Photographer and director Carlijn Jacobs orchestrates the project, working alongside movement director Sergio Reis to highlight the functional silhouettes of the collection through controlled, high-contrast poses. With hair by Evanie Frausto and makeup by Fara Homidi, the imagery maintains a polished, clean finish across both vertical and horizontal formats. The campaign utilises hard light to cast deliberate, saturated shadows, creating a distinct visual rhythm against the minimalist architectural elements and reflective studio surfaces.

Horizontal, Commercial, Warm

Hard Light

Advertising Campaign