Cadbury
Cadbury's emotive confectionery campaigns and brand storytelling across the food and beverage sector
Featured Cadbury projects
This week's top Cadbury projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cadbury · A Worldwide Hide
Cadbury presents A Worldwide Hide, a cinematic commercial campaign that leverages high-production drone footage to showcase a digital Easter egg hidden across diverse international environments. The spot transitions from dense forests and rugged coastlines to quiet village squares, emphasizing expansive geography through wide panning shots. The project incorporates live-action technique and VFX to integrate the central graphic element into global landscapes, captured primarily during golden hour. Produced by All Of Us Here, the film maintains a polished aesthetic that balances natural light with wide-scale environmental visuals before concluding in an intimate interior setting.
Cadbury · Voice Over
This cinematic commercial for Cadbury, titled Voice Over, constructs a high-tension narrative starting in a dispatch room before moving to city streets. The project features an officer in a vintage cruiser navigating an urban landscape, interspersed with action-oriented sequences involving figures in masks. Produced by Romance Films with creative work from Ogilvy, the project relies on live-action technique and dramatic, atmospheric lighting to establish its tone. The work utilizes period styling and dynamic camera movements to build momentum across the broadcast spot.
Cadbury · Eyebrows
Cadbury’s 'Eyebrows' commercial channels a minimalist aesthetic, featuring two school-aged children in a controlled studio environment. The production uses a clean, live-action technique to document the pair as they prepare for a portrait session, with the camera capturing the quiet interactions between the subjects and the production crew. The film leans into a documentary-style approach, framing the subjects against a grey seamless backdrop. The creative direction by Fallon emphasizes naturalistic movement and candid behavior within the staged setting, highlighting the interplay between the children and the immediate environment.
Cadbury · Balls Social Campaign
Cadbury brings a playful focus to the launch of their Dairy Milk Balls in this social campaign. The commercial centres on the interplay between spherical product design and the brand’s signature colour palette, presenting a sleek, high-contrast aesthetic. Directed by Benjamin Flaxman with cinematography by Viv Scanu, the production leans into 3D render and CGI techniques to highlight the glossy texture of the chocolate. The work reflects a clean, visual-first approach, supported by art direction from Matthew Porter to maintain consistency across the sequence.
Cadbury · Twirl (Social Spot)
Cadbury presents a digital social spot for the Twirl confectionery line, spotlighting the product's signature flaky chocolate texture. Directed by Benjamin Flaxman, the film utilizes slow motion to capture the intricate curls and swirls of the bar against a signature purple backdrop. The execution relies on a clean, graphic aesthetic, featuring bold yellow typographic overlays to punctuate the energetic pacing. Produced by Mark Bishop with cinematography by Tony Luu, the spot leans into a live-action technique with high-definition macro focus to highlight product details.
Cadbury · Cherry Ripe (Social Spot)
Cadbury brings a sensory focus to its latest social spot for Cherry Ripe, spotlighting the product’s core ingredients through high-detail cinematography. Directed by Benjamin Flaxman with production by Tasty Pictures, the commercial centers on macro compositions that isolate the interaction between glossy cherries and dark chocolate coatings. The execution relies on moody lighting and a constrained color palette to define the product against a backdrop of fresh fruit. Viv Scanu serves as director of photography, utilizing tight framing to emphasize the contrast between the dark confection and the vibrant yellow and red packaging of the brand. Advertising agency Ogilvy Australia oversaw the creative development of the campaign.
Cadbury · There's a Glass and a Half in Everyone
Cadbury’s ‘There’s a Glass and a Half in Everyone’ campaign captures a quiet, intimate moment during a move-in day. The narrative follows a young woman navigating the clutter of a new apartment, balancing the stress of transition with a phone call to her mother. The production utilizes a cinematic, live-action technique to contrast the warmth of the apartment’s interior with the cool, neon-lit ambient tones of the city outside. The result is a nostalgic depiction of personal connection and everyday transitions. Creative and agency execution was led by VCCP and Girl&Bear, with production handled by Biscuit Filmworks x Revolver.
Cadbury · Dawn Bunny
Cadbury’s Dawn Bunny campaign features a cinematic narrative set within a quiet, nocturnal suburban environment. The film depicts a vintage delivery van moving through moonlight-bathed streets, methodically leaving chocolate eggs behind for residents to discover at daybreak. Developed by Saatchi & Saatchi Australia, the production utilizes a moody aesthetic and desaturated color palette to build a distinct, atmospheric quality. The live-action technique emphasizes the quiet stillness of the neighborhood, with post-production and VFX services provided by Fin Design + Effects to complete the nighttime sequences.
Cadbury · Memory
Cadbury’s ‘Memory’ is a cinematic commercial spot focused on quiet narrative storytelling. The film depicts an intimate interaction between an elderly man and a woman within a domestic setting, relying on warm natural light to ground the scene in a realistic atmosphere. Produced by Biscuit Filmworks, the project integrates work from agency partners VCCP and Girl&Bear. Post-production and VFX were managed by Freefolk and Time Based Arts, with sound design by Factory.
Cadbury · Creme Egg Gooey Love Songs
Cadbury brings a melodic approach to its latest confectionary push with the Creme Egg Gooey Love Songs campaign. Developed in collaboration with VCCP and BERNADETTE, the project captures romantic, dream-like vignettes ranging from desert vistas to quiet coastal moments, all set against a bold, saturated color palette. The commercial, produced by Girl&Bear, leans into warm, cinematic aesthetics to bridge the gap between playful branding and emotive storytelling. The spot incorporates live-action techniques with whimsical, rhythmic typography, featuring sound design and music direction by SIREN.
Cadbury · Get in the Game
Cadbury’s 'Get in the Game' initiative highlights the journeys of athletes within Australian sports culture. The campaign features professional Australian rules footballer Akec Makur Chuot, balancing candid locker room reflections with training sessions held against a city backdrop. Produced by Eric Tom & Bruce with creative direction from Ogilvy, the project employs a documentary approach to examine mentorship and representation in women's sports. The piece utilizes natural light and live-action techniques to maintain a grounded, intimate portrait of athletic determination.
Cadbury · Game Changing Wins - Lauren James
Cadbury captures a candid dialogue between footballer Lauren James and her brother Josh in this campaign spot. Set against the backdrop of an empty stadium, the conversation shifts from their shared history in youth leagues to the requirements of professional sport. Produced by Untold Studios with creative by Elvis, the film leans into a documentary aesthetic. The observational lens uses natural light to highlight the siblings' interactions, intercut with action footage of players on the pitch under stadium floodlights.
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