Cadbury presents this commercial spot for Dairy Milk, focusing on the sensory qualities of the product. The piece highlights the texture of a melting chocolate chunk through 3D render and CGI techniques, set against a signature purple backdrop.
Produced with creative direction from VCCP and Girl&Bear, the project utilises a clean aesthetic to maintain focus on the product's fluidity. Production was handled by Dan Tobin Smith Studios, with post-production by Time Based Arts and sound design by Factory Studios and SIREN.
