Cadbury brings a sensory focus to its latest social spot for Cherry Ripe, spotlighting the product’s core ingredients through high-detail cinematography. Directed by Benjamin Flaxman with production by Tasty Pictures, the commercial centers on macro compositions that isolate the interaction between glossy cherries and dark chocolate coatings.
The execution relies on moody lighting and a constrained color palette to define the product against a backdrop of fresh fruit. Viv Scanu serves as director of photography, utilizing tight framing to emphasize the contrast between the dark confection and the vibrant yellow and red packaging of the brand. Advertising agency Ogilvy Australia oversaw the creative development of the campaign.
