Cadbury: Game Changing Wins - Leah Williamson

May 2025

Cadbury’s 'Game Changing Wins' campaign spotlights professional footballer Leah Williamson in a film that captures a personal, unscripted moment at home with her grandmother. The narrative moves away from traditional product spots to focus on the interpersonal connection between the two. Developed in collaboration with Elvis, the film utilizes a documentary style to maintain an observational tone. The execution leans on naturalistic camera work and warm interior lighting, creating a clean aesthetic that prioritizes the candid interaction over staging. Production was handled by Untold Studios, with strategic support provided by Publicis Media, MKTG Sports & Entertainment, Promo Veritas, and Ogilvy PR.

Documentary, Horizontal, Warm, Clean

Hallway

TVC / TV Commercial