Cadbury: Game Changing Wins - Lauren James
Brand
Date
May 2025
Description
Cadbury captures a candid dialogue between footballer Lauren James and her brother Josh in this campaign spot. Set against the backdrop of an empty stadium, the conversation shifts from their shared history in youth leagues to the requirements of professional sport. Produced by Untold Studios with creative by Elvis, the film leans into a documentary aesthetic. The observational lens uses natural light to highlight the siblings' interactions, intercut with action footage of players on the pitch under stadium floodlights.
Style
Documentary, Horizontal, Action, Desaturated
Techniques
Natural light
Industries
Color
Golden Yellow
Medium Grey
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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