Cadbury brings a playful focus to the launch of their Dairy Milk Balls in this social campaign. The commercial centres on the interplay between spherical product design and the brand’s signature colour palette, presenting a sleek, high-contrast aesthetic.
Directed by Benjamin Flaxman with cinematography by Viv Scanu, the production leans into 3D render and CGI techniques to highlight the glossy texture of the chocolate. The work reflects a clean, visual-first approach, supported by art direction from Matthew Porter to maintain consistency across the sequence.
