Balenciaga presents the Hourglass Avenue bag in this commercial project. The work centers on a series of studio vignettes where models interact with the collection against a neutral, minimalist backdrop.
Creative director Pierpaolo Piccioli guides the aesthetic, which utilizes soft natural lighting to highlight the structural design of the accessories. Models Anna Van Patten, Cala Moragas, and Salem Mitchell appear in diverse contemporary stylings—ranging from casual loungewear to structured evening pieces—to frame the bag as a versatile staple. The film employs a live-action technique to maintain a clean, high-angle perspective throughout.
