Balenciaga: A New York Minute: Keep Rolling
Brand
Date
May 2026
Description
Balenciaga explores a quiet, everyday encounter in "A New York Minute: Keep Rolling." Directed by Celine Song, the short-form commercial video centers on a performance by actor Sarah Pidgeon as she navigates a local storefront in a high-contrast magenta coat. With cinematography by Shabier Kirchner, the piece leans into a cinematic narrative style, utilizing natural lighting to anchor the performance within a lived-in environment. Developed under the direction of creative director Pierpaolo Piccioli, the project employs a clean live-action technique to translate the brand’s luxury aesthetic into a brief, observational moment.
Style
Vertical, Cinematic, Clean
Industries
Color
Hot Pink
Jet Black
Background
Retail Store
Context
Advertising Campaign
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