Balenciaga

Aug 2026

Balenciaga reimagines the boundaries of luxury fashion storytelling with its latest project, ODDA, a conceptual fashion film that blurs the lines between domestic reality and surrealist art. Moving away from traditional runway glitz, this campaign leans into a grounded, narrative-driven aesthetic by transforming mundane household settings into canvases for high-end fashion expression. Through a series of stylized vignettes, the project explores the interplay between character and object, utilizing diverse casting to bring a tactile, human dimension to the brand's sharp, metallic-textured silhouettes. The execution relies on a distinct cinematic language, leveraging high-contrast lighting and meticulous prop interaction to ground the viewer in a dreamlike, vintage-inspired atmosphere. By integrating live-action techniques with a deliberate, slow-paced edit, the work achieves an evocative, grainy texture that feels both timeless and aggressively avant-garde. The collaborative efforts behind the lens, supported by Agency/Creative team Chaos and the visual precision of Space Cowboys Studio for post-production and VFX, ensure that every frame functions as a standalone editorial portrait. This project effectively utilizes Super 8 and 16mm film aesthetics to emphasize the juxtaposition of classic luxury garments against domestic artifacts, resulting in a sophisticated fashion film that prioritizes mood and texture over mere garment display. It is a masterclass in modern, high-end fashion branding, showcasing how raw, grainy cinematic elements can elevate a luxury narrative into something truly haunting and memorable.

Editorial, Cinematic

Live-action Technique, Super 8 / 16mm

Luxury Fashion Houses, Fashion