Balenciaga
On Repeat
Brand
ProjectOn Repeat
Date
Apr 2026
Description
Balenciaga explores its athletic aesthetics in the 'On Repeat' project, a series of editorial portraits. The creative direction leans into high-contrast monochrome, utilising soft light to define form and texture. The series features talent Katy Perry, with the compositions focusing on sharp, detail-oriented framing. The execution highlights the brand's graphic identity against a minimalist studio backdrop, favouring a vertical orientation.
Style
Editorial, Vertical, Monochrome
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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