Close-up monochrome portrait of a woman with wet hair and a branded zip jacket against a plain background

Close-up portrait of a woman with wet damp hair and glistening skin in black and white for Balenciaga On Repeat

A single cracked white egg centered against a pale gradient blue and white background with Balenciaga branding.

Close-up of a model crouching in black shorts and white top wearing metallic silver sneakers against a pale background

Split-screen image featuring a wet-haired woman on the left and a cracked white egg against a blue background with Balenciaga text on the right.

Balenciaga On Repeat 2026

About

Balenciaga’s 'On Repeat' project presents an editorial series centering on a focused, high-contrast portrait. The work leans into a monochrome aesthetic, utilizing soft light to define the subject's features against a minimalist studio backdrop. The imagery features Katy Perry as the central talent. The production emphasizes a clean, graphic approach to luxury fashion portraiture, highlighting the technical details of the athletic apparel and the interplay of shadow and texture.