Audemars Piguet: Audemars Piguet Perpetual 2025

Mar 2025

Audemars Piguet brings a celestial focus to its Perpetual 2025 campaign, centering on the intersection of high-end horology and nocturnal atmosphere. The campaign features a sequence of moon phases arching across a night sky, grounding the luxury timepiece within a wider cosmic narrative. Photographed by Julien Vallon, the series adopts a cinematic aesthetic that leans into moody, low-key lighting. The imagery utilizes dark, reflective landscapes to heighten the dramatic presentation of the watch. Styling by Fanny Ourevitch complements the visual direction with dark, sharp attire, while grooming by hair stylist Annesofie Begtrup and makeup artist Satoko Watanabe completes the composed, nocturnal aesthetic of the visuals.

Horizontal, Cinematic, Moody

Night Sky

Advertising Campaign