Audemars Piguet: Room 1
Brand
Date
Jun 2025
Description
Audemars Piguet explores conceptual art direction in Room 1, a brand project defined by a grid of illuminated cubbies and a central metallic podium. The installation uses shifting color gradients to transition through vibrant pink, cyan, and green tones, set against a neon-lit backdrop. Developed with creative partner makemepulse, the production integrates 3D render and CGI elements with live-action techniques. The project incorporates detailed prop staging and atmospheric lighting, with sound and music provided by Studio Press Play On Tape and visual effects handled by Doze Studio.
Style
Horizontal, Commercial, Neon
Techniques
3D render / CGI
Industries
Color
Blush
Jet Black
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
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