Audemars Piguet explores conceptual art direction in Room 1, a brand project defined by a grid of illuminated cubbies and a central metallic podium. The installation uses shifting color gradients to transition through vibrant pink, cyan, and green tones, set against a neon-lit backdrop.
Developed with creative partner makemepulse, the production integrates 3D render and CGI elements with live-action techniques. The project incorporates detailed prop staging and atmospheric lighting, with sound and music provided by Studio Press Play On Tape and visual effects handled by Doze Studio.
