Audemars Piguet explores its heritage in the brand film 'Where Time Began,' a documentary piece tracing the watchmaker's origins to the Vallée de Joux in 1875. The narrative integrates archival illustrations, technical drawings, and vintage maps to ground the history of the house in its Swiss alpine roots.
The film utilizes a mixed media approach, blending live-action technique with Super 8 and 16mm aesthetics to maintain a cinematic quality. Produced by Partizan London with creative oversight from Conde Nast, the film highlights the craftsmanship behind the brand through sequences of artisans and mechanical watch components.
