AT&T: Dream With Rainn
Brand
Date
May 2024
Description
AT&T enlists actor Rainn Wilson for this commercial campaign, titled Dream With Rainn. Developed by BBDO New York and BBDO LA, the spot features Wilson in a blend of office and studio settings, delivering a character-driven performance that leans into a humorous tone. The film utilizes a live-action technique to capture a shift between warm interior lighting and cool cinematic tones. It maintains a clean, professional aesthetic as it focuses on Wilson discussing the nuances of sleep.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Charcoal
Pure White
Background
Office
Context
Advertising Campaign
Associated creatives
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