This AT&T commercial, titled Scorsese, features director Martin Scorsese in a narrative-driven campaign spot. The project leans into a cinematic aesthetic, utilizing moody, darkly lit interiors to frame a domestic scene where Scorsese critiques the predictability of a phone call storyline.
Produced by O Positive, the film blends live-action technique with high-contrast visuals. Agency contributions were provided by BBDO New York, with post-production and VFX handled by Spontaneous.