AT&T: Sound of Silence DC
Brand
Date
Jan 2024
Description
AT&T frames the intense preparation and competitive focus of a college football team in this commercial campaign, Sound of Silence DC. The production captures the quiet concentration of players in locker room settings before shifting to the high-energy environment of stadium sidelines during active gameplay. Developed by Translation and produced by Love Song, the project leans into a cinematic visual tone. It utilizes live-action techniques to emphasize the interplay between strategic team discussions and the physical nature of the sport, maintaining a clean aesthetic throughout the action-oriented sequences.
Style
Horizontal, Action, Cinematic, Clean
Industries
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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