ATP Tour
Featured ATP Tour projects
This week's top ATP Tour projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
ATP Tour · It All Adds Up- Journey
The ATP Tour campaign, It All Adds Up- Journey, maps the global circuit through a dynamic blend of satellite imagery and high-intensity match footage. The film charts the movement of players across international cities like Miami, London, and Turin, providing a visual log of the season's progression. Produced by Wrack Production with creative oversight from Wieden+Kennedy London, the piece leans into cinematic motion graphics to connect geographic data with live-action technique. The edit integrates white graphic line overlays and photographic typography to emphasize the scale and competitive stakes of the tour.
ATP Tour · It All Adds Up- Grand Meets Glory
The ATP Tour campaign 'It All Adds Up- Grand Meets Glory' explores the intense dedication required at the professional level. Produced by Wieden+Kennedy London, the project frames the narrative of elite competition through a combination of athletic training footage and high-stakes tournament sequences. The aesthetic leans into a cinematic, monochrome palette, utilizing dark textural framing to ground the fast-paced motion graphics. By blending live-action sports footage with sharp kinetic typography, the work translates the physical and mental rigors of tennis into a visual rhythm. Additional production support was provided by Wrack Production, with post-production and VFX handled by Wieden+Kennedy London and Mana Studio, and sound design by FarFar Studio.
ATP Tour · It All Adds Up- For Now
The ATP Tour campaign, "It All Adds Up- For Now," highlights the evolving nature of professional tennis rankings. The project translates the intensity of the sport into a dynamic digital bracket interface, balancing real-time match footage with a high-contrast graphic style. Developed by Wieden+Kennedy London, the spot employs motion graphics to track player progression throughout the tour. The production maintains a fast-paced cadence, integrating scoreboard data with active court moments to communicate the shifting standings in a clear, commercial format.
ATP Tour · It All Adds Up
The ATP Tour campaign, It All Adds Up, serves as a high-energy promotional piece centered on the rhythmic intensity of professional tennis. Produced by Wieden+Kennedy London, the work leans into a minimalist aesthetic, utilizing stark monochrome visuals to highlight the geometric precision of the court. Technically, the project relies on dynamic motion graphics and rhythmic typography to anchor the viewer. The integration of sharp sound design underscores the fast-paced nature of tournament play, framing the sport through a stylized, graphic-led lens.
ATP Tour · It All Adds Up- Number to a Name
The ATP Tour campaign 'It All Adds Up - Number to a Name' shifts the focus from individual match outcomes to the data-driven performance metrics behind professional tennis. The piece employs a cinematic, monochrome aesthetic, utilizing clean, high-contrast typography to anchor the statistical narrative. Developed by Wieden+Kennedy London, the production integrates multi-panel video grids with live-action tennis footage. The editing rhythm is supported by precise motion graphics and detailed sound design from FarFar Studio, emphasizing the fast-paced energy of the sport. Wrack Production managed the shoot, with visual effects and post-production work provided by Wieden+Kennedy London and Mana Studio.
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