ATP Tour
It All Adds Up- Grand Meets Glory
Jan 2025
The ATP Tour’s It All Adds Up- Grand Meets Glory campaign captures the rigor of professional tennis through a blend of high-intensity match footage and sharp, motion graphics. Developed by Wieden+Kennedy London, the production moves between raw training sequences and tournament play, using dark textural framing to emphasize the physical and mental toll of the sport. The edit leans into a cinematic, monochrome aesthetic, utilizing kinetic typography to highlight key performance metrics. With additional post-production support from Mana Studio and sound design by FarFar Studio, the project balances live-action sports footage with a structured graphic narrative.
Horizontal, Action, Cinematic, Monochrome
Motion Graphics
Tennis
Solid Colour
Advertising Campaign, Brand Film / Corporate Video
