ATP Tour: It All Adds Up- Grand Meets Glory

Jan 2025

The ATP Tour campaign 'It All Adds Up- Grand Meets Glory' explores the intense dedication required at the professional level. Produced by Wieden+Kennedy London, the project frames the narrative of elite competition through a combination of athletic training footage and high-stakes tournament sequences. The aesthetic leans into a cinematic, monochrome palette, utilizing dark textural framing to ground the fast-paced motion graphics. By blending live-action sports footage with sharp kinetic typography, the work translates the physical and mental rigors of tennis into a visual rhythm. Additional production support was provided by Wrack Production, with post-production and VFX handled by Wieden+Kennedy London and Mana Studio, and sound design by FarFar Studio.

Horizontal, Action, Cinematic, Monochrome

Motion Graphics

Solid Colour

Advertising Campaign, Brand Film / Corporate Video