ATP Tour: It All Adds Up- Journey
Brand
Date
Jan 2025
Description
The ATP Tour campaign, It All Adds Up- Journey, maps the global circuit through a dynamic blend of satellite imagery and high-intensity match footage. The film charts the movement of players across international cities like Miami, London, and Turin, providing a visual log of the season's progression. Produced by Wrack Production with creative oversight from Wieden+Kennedy London, the piece leans into cinematic motion graphics to connect geographic data with live-action technique. The edit integrates white graphic line overlays and photographic typography to emphasize the scale and competitive stakes of the tour.
Style
Horizontal, Action, Cinematic
Techniques
Motion Graphics
Industries
Event
Australian Open
Context
Brand Film / Corporate Video
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