ATP Tour

It All Adds Up- Journey

Brand

Date

Jan 2025

Description

The ATP Tour campaign 'It All Adds Up- Journey' documents the global scale and competitive intensity of professional tennis. The project traces the circuit across major tournament locations including Miami, Monte Carlo, London, and Turin. The edit leans into a high-energy aesthetic, combining aerial satellite map footage with live-action tennis match sequences. The visual narrative utilizes motion graphics to overlay white graphic line animations that map paths across global regions, while photographic cards and crisp typography anchor the storytelling. Wieden+Kennedy London led the creative direction and post-production, with production support provided by Wrack Production. Sound design and music were crafted by FarFar Studio, with additional post-production and VFX contributions from Mana Studio.

Style

Horizontal, Action, Cinematic

Techniques

Motion Graphics

Industries

Tennis

Event

Australian Open

Context

Brand Film / Corporate Video