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ATP Tour

It All Adds Up- Number to a Name
Brand
ATP Tour
ProjectIt All Adds Up- Number to a Name
Date

Jan 2025

Description

The ATP Tour 'It All Adds Up - Number to a Name' campaign explores the intersection of professional tennis performance and statistical analysis. Developed by Wieden+Kennedy London, the promotional content frames athletic achievement through a data-driven lens, utilizing sharp monochrome aesthetics and clean typography to highlight match-play metrics. Produced by Wrack Production, the work employs a blend of live-action technique and motion graphics to visualize court performance. Multi-panel grids and slow motion sequences serve to emphasize the intensity of high-energy sports action, supported by sound design from FarFar Studio and post-production work by Mana Studio and Wieden+Kennedy London.

Style

Horizontal, Cinematic, Monochrome, Clean

Techniques

Slow motion, Motion Graphics

Industries

Tennis

Color
Pure White
Jet Black
Background

Solid Colour

Context

Advertising Campaign

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