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ATP Tour: It All Adds Up- Number to a Name

Brand
ATP Tour
Date

Jan 2025

Description

The ATP Tour campaign 'It All Adds Up - Number to a Name' shifts the focus from individual match outcomes to the data-driven performance metrics behind professional tennis. The piece employs a cinematic, monochrome aesthetic, utilizing clean, high-contrast typography to anchor the statistical narrative. Developed by Wieden+Kennedy London, the production integrates multi-panel video grids with live-action tennis footage. The editing rhythm is supported by precise motion graphics and detailed sound design from FarFar Studio, emphasizing the fast-paced energy of the sport. Wrack Production managed the shoot, with visual effects and post-production work provided by Wieden+Kennedy London and Mana Studio.

Style

Horizontal, Cinematic, Monochrome, Clean

Techniques

Slow motion, Motion Graphics

Industries
Tennis
Color
Pure White
Jet Black
Background

Solid Colour

Context

Advertising Campaign

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