ATP Tour
It All Adds Up- For Now
Brand
ProjectIt All Adds Up- For Now
Date
Jan 2025
Description
The ATP Tour 'It All Adds Up- For Now' campaign centers on the high-stakes world of professional tennis rankings. Through a motion graphics-heavy approach, the project highlights the fluidity of current player standings by pairing dynamic digital bracket interfaces with live match footage. Developed by agency Wieden+Kennedy London, the commercial production leans into a clean, graphic style to articulate the narrative of shifting competitive tiers. The project was produced by Wrack Production, with post-production and sound design support provided by FarFar Studio and Mana Studio.
Style
Horizontal, Commercial, Graphic
Techniques
Motion Graphics
Industries
Tennis
Context
Advertising Campaign
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