ATP Tour
It All Adds Up
Brand
ProjectIt All Adds Up
Date
Jan 2025
Description
The 'It All Adds Up' campaign for the ATP Tour functions as a promotional initiative centered on the rhythmic intensity of tournament tennis. Developed by Wieden+Kennedy London, the motion graphics-heavy work leans into a monochrome palette and a minimalist aesthetic. Key visual elements include clean, graphic white lines that mirror the layout of a tennis court against a dark background. The execution prioritizes typography, integrating tournament-specific references with precise sound design to highlight the cadence of the sport.
Style
Horizontal, Commercial, Monochrome, Minimalist
Techniques
Typography, Motion Graphics
Industries
Golf
Background
Black Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
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