A.P.C.: The Fall Uniform - F/W 25 Campaign
Brand
Date
Sep 2025
Description
A.P.C. presents 'The Fall Uniform,' a seasonal campaign for their F/W 25 menswear collection. Captured in a clean studio environment, the series highlights the brand’s focus on staple garments and layered silhouettes. The photography, led by Venetia Scott, utilizes soft light to define the woven textures of the seasonal overshirts and denim. Scott also oversaw the fashion styling, pairing plaid outerwear with classic straight-leg denim to create a functional wardrobe look. Featuring model Felix Clark, the campaign leans into a minimalist aesthetic to present the collection.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Beige
Denim
Background
White Seamless, Civic Building
Context
Advertising Campaign
Associated creatives
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