A.P.C.
The Fall Uniform - F/W 25 Campaign
Brand
Date
Sep 2025
Description
A.P.C. presents The Fall Uniform, a menswear campaign for the F/W 25 season. The project leans into a pared-back aesthetic, utilizing a neutral, off-white seamless backdrop to focus on the textures and tailoring of the seasonal wardrobe. The imagery, captured by photographer and fashion editor Venetia Scott, features model Felix Clark. The styling highlights layering and classic silhouettes, including plaid overshirts and cuffed denim. The execution throughout the campaign emphasizes a minimalist and editorial approach, defined by the use of soft light.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Beige
Denim
Background
White Seamless, Civic Building
Context
Advertising Campaign
Associated creatives
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