ahm
Featured ahm projects
This week's top ahm projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
ahm · People Things Brand Platform 30 sec
The 'People Things' brand platform for ahm is a 30-second animated commercial developed by TBWA\Melbourne. The film leans into an illustrative aesthetic, utilizing a minimalist, black and white vector style to convey its message. Through a series of quick-cut vignettes, the animation captures everyday wellness and lifestyle moments. The project uses humor and simplified line drawings to anchor the narrative, maintaining a consistent graphic quality throughout the sequence.
ahm · People Things 'How Relaxing'
The People Things 'How Relaxing' campaign for ahm, developed by TBWA\Melbourne, explores the intersection of everyday domestic life and insurance-related stressors. The project is delivered through a series of animated shorts that lean into an artistic, humorous narrative style. Utilizing a minimalist aesthetic, the film features hand-drawn illustration and bold monochrome line work. The animation captures a relatable domestic transition from a quiet evening to a high-tension viewing experience, using typography and clean movement to underscore the character's reaction.
ahm · People Things 'Grinding'
AHM's 'People Things' campaign extends its playful visual identity into the dental insurance sector with this animated spot, 'Grinding'. The sequence uses minimalist vector animation to illustrate the reality of teeth grinding during sleep through clean, black-and-white line drawings. Developed by the team at TBWA\Melbourne, the creative direction leans into a stripped-back, illustrative aesthetic. The narrative follows a lighthearted transition from anthropomorphic teeth dancing to a relatable depiction of nocturnal grinding, before connecting the imagery to the brand's extras dental insurance offering.
ahm · People Things 'Crow'
Ahm expands its insurance offering through a new animated campaign, 'People Things: Crow'. Produced by TBWA\Melbourne, the commercial leans into a distinct graphic animation style to communicate optical insurance benefits. Built on minimalist, high-contrast line work, the creative focuses on the everyday interactions between a character and a crow, using an understated visual approach to frame the brand's promotional messaging.
ahm · People Things 'Jelly Fish'
This animated commercial for ahm, titled 'Jelly Fish,' leverages a minimalist 2D line drawing aesthetic to communicate the practical benefits of travel insurance medical cover. Produced by TBWA\Melbourne, the spot centers on a monochromatic visual narrative featuring a character navigating the immediate aftermath of a jellyfish sting. The animation utilizes clean black-and-white outlines set against a stark white background. The narrative relies on a straightforward voiceover to outline policy coverage, keeping the technical details of insurance front and center through a functional, illustrative format.
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