ahm
People Things 'Jelly Fish'
Brand
ProjectPeople Things 'Jelly Fish'
Date
May 2026
Description
This animated commercial for ahm, titled 'Jelly Fish', focuses on the practicalities of travel insurance and medical coverage. Developed by TBWA\Melbourne, the spot utilizes a distinct 2D monochrome animation style to navigate the unexpected risks associated with travel, such as jellyfish encounters. The project leans into minimalist illustration, employing clean, high-contrast line drawings against a stark white background. Through a direct voiceover, the animation breaks down the complexities of policy coverage, maintaining a focus on accessibility and clear communication within the finance and insurance sector.
Style
Horizontal, Commercial, Monochrome
Techniques
Animation
Industries
Insurance
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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