Ad Council
Ad Council's impactful public awareness campaigns across non-profit and social advocacy
Featured Ad Council projects
This week's top Ad Council projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ad Council · The Secret to Motherhood
The Ad Council’s campaign, The Secret to Motherhood, presents a candid look at the nuances of parenting through a focused, lifestyle-oriented lens. Directed by Bianca Poletti and produced by Biscuit Filmworks, the project captures an unscripted dialogue between three women in an outdoor setting. The commercial spot relies on a clean, live-action technique to ground the conversation in a familiar, relatable environment. With the scene framed under the dappled light of a park setting, the aesthetic leans into warm, natural tones to highlight the genuine connection between the talent. Creative agency Mischief @ No Fixed Address developed the project for the non-profit sector.
Ad Council · What Makes Us Human
The Ad Council’s What Makes Us Human initiative presents a series of documentary-style vignettes that explore moments of genuine connection. The project utilises raw, live-action footage sourced from CCTV and security camera feeds to highlight everyday acts of kindness within diverse public and private settings. Crafted by creative partners R/GA UK and LocoMotive, the work leans into a desaturated aesthetic to focus on the authenticity of human interaction. The observational approach relies on fixed camera angles, capturing spontaneous scenes such as community interactions and personal milestones within suburban and commercial environments.
Ad Council · Tear the Paper Ceiling – Story Unfold :60 | Skills-First Hiring
The Ad Council's 'Tear the Paper Ceiling' commercial highlights the shift toward skills-first hiring through a conceptual visual narrative. Featuring a meticulously crafted paper-unfolding sequence, the film leans into tactile 3D render / CGI and live-action techniques to illustrate hidden professional potential. The project was developed by Ogilvy New York, with production handled by PRETTYBIRD US. The piece utilizes a clean aesthetic to maintain focus on the transformative imagery, supported by sound design from ROAR and visual effects by Forms.
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