Ad Council, Sesame Workshop
Maternal Mental Health - Love, Your Mind
Brands
Date
May 2026
Description
Ad Council and Sesame Workshop collaborate on this public awareness campaign, Maternal Mental Health - Love, Your Mind. The initiative features recognizable puppet characters navigating the realities of parenting through expressive dialogue and gentle, day-to-day interactions. Set against the backdrop of a brightly colored domestic kitchen and living room, the production employs warm interior lighting and detailed set design. The creative execution leans into a documentary-style approach while utilizing live-action techniques to facilitate its messaging.
Style
Documentary, Horizontal, Warm, Clean
Industries
Public Awareness
Color
Jet Black
Crimson
Royal Blue
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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