Ad Council
What Makes Us Human
Brand
ProjectWhat Makes Us Human
Date
May 2026
Description
The 'What Makes Us Human' campaign, produced by the Ad Council, captures spontaneous instances of community and connection. The public awareness project utilizes a series of candid security camera and CCTV clips to document everyday interactions across residential and commercial settings. Developed in collaboration with R/GA UK, LocoMotive, and Getty Images, the piece centers on a live-action technique that prioritizes authentic, observational perspectives. By framing these vignettes through high-angle security footage, the campaign adopts a distinct documentary style that grounds the narrative in unscripted, real-world environments.
Style
Documentary, Horizontal, Desaturated
Industries
Public Awareness
Context
Brand Film / Corporate Video
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