Ad Council

Apr 2026

The Ad Council’s latest public awareness campaign, Youth Firearm Injury Prevention, utilizes a direct-to-camera address to reach audiences across various domestic and community settings. Featuring a physician as the central spokesperson, the video navigates through a residential dining room, a neighborhood basketball court, and a teenager’s bedroom to underscore the ubiquity of these spaces. The project employs a clean, live-action technique, capturing the environments through natural lighting that emphasizes the candid nature of the messaging. Sound design and music for the piece were crafted by Heavy Duty Projects, providing an understated auditory backdrop that keeps the focus squarely on the clinical safety guidance.

Vertical, Cinematic, Clean

Public Awareness

Brand Film / Corporate Video