Ad Council
Youth Firearm Injury Prevention
Brand
Date
Apr 2026
Description
The Ad Council addresses public health through its latest youth firearm injury prevention initiative, featuring a physician delivering safety messaging across diverse domestic and community environments. The production moves from a residential dining room to an outdoor basketball court, utilising a live-action technique to ground the subject matter in everyday settings. Captured with a clean aesthetic and natural lighting, the film balances a cinematic tone with direct communication. Sound design and music for the project were crafted by Heavy Duty Projects.
Style
Vertical, Cinematic, Clean
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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