The Ad Council’s Vote Early Day 2022 campaign is a public awareness project focused on the importance of civic participation. The film utilizes a documentary approach to capture a diverse range of voters as they interact with various ballot casting methods across different locations, from offices to voting stations.
Technically driven by a live-action technique, the edit maintains an energetic pace punctuated by clean, bold graphic overlays that provide key voting data. The piece relies on warm lighting to create a community-focused tone, highlighting accessibility within the voting process. Sound and music design for the project was provided by Swell Sound.
