The Ad Council’s "Tell That to Them" campaign serves as a public awareness project, utilizing live-action cinematography to explore narratives within suburban and urban environments. Produced by Spark & Riot with creative development by Standard Practice, the film moves across diverse lighting conditions.
The project captures cinematic scenes of vehicles in motion and stationary subjects, oscillating between the neon-lit atmosphere of a nighttime diner and the clarity of suburban daytime streets. The execution emphasizes a grounded, realistic aesthetic.
