Ad Council: Tell That to Them
Brand
Date
Dec 2025
Description
The Ad Council’s "Tell That to Them" campaign serves as a public awareness project, utilizing live-action cinematography to explore narratives within suburban and urban environments. Produced by Spark & Riot with creative development by Standard Practice, the film moves across diverse lighting conditions. The project captures cinematic scenes of vehicles in motion and stationary subjects, oscillating between the neon-lit atmosphere of a nighttime diner and the clarity of suburban daytime streets. The execution emphasizes a grounded, realistic aesthetic.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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