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  • ·Yohji Yamamoto Y's 25AW Campaign by Max Vadukul
Brand
Yohji Yamamoto
ProjectY's 25AW
Three models with blonde bob haircuts jumping mid-air in oversized white shirts and black trousers in black and white.

Yohji Yamamoto Y's 25AW 2025

Associated creatives

Max Vadukul
Max VadukulPhotographer
Shimana
ShimanaCasting Director
Kiko Arai
Kiko AraiModel

Tags

three female models jumpingthree female modelsfemale models jumpingmodels jumpingwhite oversized button down shirtwhite button down shirtoversized white shirtwhite shirtwide leg black trousersblack trousersblack boots

Description

Captured in high-contrast black and white by photographer Max Vadukul for Yohji Yamamoto's Y's 25AW collection, three female models including Kiko Arai are frozen in mid-air during a synchronized jump outdoors. Each model is styled in a platinum blonde bob, an oversized white button-up shirt, voluminous black trousers, and dark leather shoes. Strong natural sunlight produces sharp, distinct shadows across the paved ground, emphasizing the dynamic motion and structural silhouettes of the menswear-inspired tailoring.

Style

Editorial, Vertical, playful, Monochrome

Techniques

High-speed / freeze, Natural light

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Public Square

Context

Advertising Campaign