Brand
ProjectY's 25AW

Yohji Yamamoto Y's 25AW 2025
Associated creatives
Tags
Description
Shot in high-contrast black and white for Yohji Yamamoto's Y's 25AW collection, this campaign image photographed by Max Vadukul features model Kiko Arai wearing an oversized black coat with contrast white topstitching over a dark turtleneck and textured trousers. She is flanked by two crouched figures in black head wraps and dark leather gloves aiming SLR cameras toward the viewer and subject. The composition is set in an outdoor architectural space with curved modern facades and windows reflecting urban surroundings under sharp daylight.
Style
Editorial, Horizontal, Monochrome, Graphic
Techniques
Hard Light
Industries
Designer Fashion
Color
Jet Black (70%)
Medium Grey (20%)
Background
Residential Building
Context
Advertising Campaign