Brand
ProjectY's 25AW
Yohji Yamamoto Y's 25AW 2025
Associated creatives
Tags
Description
Shot in high-contrast black and white, this fashion campaign image for Yohji Yamamoto Y's 25AW features model Kiko Arai alongside another model in matching pale bob wigs. Photographed on a street beneath elevated highway overpasses by Max Vadukul, the subjects wear draped, structured black garments while moving expressively surrounded by photographers holding cameras. The dynamic composition emphasizes urban movement, fluid silhouettes, and editorial energy.
Style
Editorial, Vertical, Monochrome, Raw
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (80%)
Off-White (20%)
Background
Street
Context
Advertising Campaign