BrandW Magazine China
ProjectLouis Vuitton x W CNY

W Magazine China Louis Vuitton x W CNY 2026
Associated creatives
Tags
Description
Captured in a high-fashion editorial style for Louis Vuitton x W CNY, a young model wearing a striking red cape rides a brown horse across an expansive mountainous landscape. A majestic white peacock perches gracefully behind the rider on a monogrammed luggage trunk strapped to the saddle. The warm, low-angle natural light casts long shadows across the dry grassy terrain, creating a cinematic and surreal atmosphere. The scene was photographed by Kin Chan Coedel for W Magazine China, blending traditional elements with luxury fashion aesthetics.
Style
Editorial, Horizontal, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Scarlet (50%)
Pure White (30%)
Chocolate (20%)
Background
Mountain
Context
Advertising Campaign, Editorial
