W Magazine China Louis Vuitton x W CNY 2026

Description

A striking editorial image captured by photographer Kin Chan Coedel for W Magazine China features a rare white peacock perched majestically atop a vertical stack of classic monogrammed luxury trunks. The trunks feature brass hardware and lock details, rising from a bed of low-lying atmospheric mist. In the background, a rugged stone cliff face and a body of water create a moody, textured environment. The lighting is soft and diffuse, highlighting the pristine white plumage of the bird against the darker tones of the luggage and the misty surroundings. The composition is vertical and balanced, emphasizing the height of the stacked trunks.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Mountain

Context

Advertising Campaign, Editorial