Logo
Person viewing a laptop displaying the Urban Lemonade brand website showcasing yuzu flavour and yellow and blue design elements.
Printed sheet featuring repeating label designs with black typography overlaid with bright lime green circular dots.
A stacked pile of printed flyers and cards for Urban Lemonade Yuzu Lime on a clean white surface casting shadows.
A photograph featuring a printed postcard of a glass bottle in a wooden stand alongside two rolls of branded packaging tape.
Playful line illustration of a character drinking from a bottle with yellow polka dots on a white background
Four glass bottles of Urban Lemonade arranged on a reflective glossy surface against a bright blue sky with white clouds.
Printed adhesive tape featuring Urban Lemonade typography applied across brown cardboard packaging
Split view of water puddles reflecting a cloudy blue sky next to a stack of three cardboard shipping boxes on asphalt.
Person viewing a laptop displaying the Urban Lemonade brand website showcasing yuzu flavour and yellow and blue design elements.
Printed sheet featuring repeating label designs with black typography overlaid with bright lime green circular dots.
A stacked pile of printed flyers and cards for Urban Lemonade Yuzu Lime on a clean white surface casting shadows.

Urban Lemonade Brand Identity 2020

About

The brand identity for Urban Lemonade, a premium CPG beverage, masterfully bridges the gap between clean, corporate precision and whimsical, artistic flair. Through a comprehensive suite of assets, the project establishes a refreshing visual language that leans into the intersection of modern typography and vibrant, nature-inspired imagery. Graphic designers Kevin Högger and Jalscha Römer have curated a system that thrives on contrast, pairing stark, minimalist serif typography against playful, hand-drawn vector illustrations and geometric polka-dot patterns. This commercial approach is further elevated by the photography of Studio Siebrecht, which captures the product in diverse environments, utilizing hard light and natural light to emphasize the crispness of the glass bottles and the fluidity of the brand's celestial, blue-sky motifs. Whether displayed on industrial corrugated cardboard, high-end mirrored surfaces, or digital UI illustrations, the identity remains cohesive and punchy. The execution manages to feel both structured, thanks to its clear grid-based layout and print-ready production files, and lighthearted, successfully capturing the essence of a sparkling yuzu beverage. By balancing sharp graphic design with an almost cinematic approach to lifestyle photography, the team has built a visual identity that is as refreshing as the product itself, ensuring that Urban Lemonade stands out in a crowded marketplace with a distinct, memorable, and cheerful presence.

Brand

Urban Lemonade

Credits

Kevin Högger
Graphic Design
Jalscha Römer
Graphic Design
Studio Siebrecht
Photography

Industries

Beverages

Styles

HorizontalCommercialClean

Techniques

Natural light
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