Urban Lemonade Brand Identity 2020

Description

This photograph showcases elements of the brand identity project for Urban Lemonade, created with contributions from Kevin Högger, Jalscha Römer, and Studio Siebrecht. The split composition highlights a printed postcard placed in a small wooden stand on the left, displaying an image of a glass bottle against a sky background. On the right, two stacked rolls of custom printed packaging tape rest on a textured, weathered surface. Hard light casts sharp diagonal shadows across the scene, creating high contrast and emphasizing the tactile qualities of the paper and tape materials.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Concrete Texture

Context

Advertising Campaign