Urban Lemonade Brand Identity 2020

Description

This photograph showcases a branding detail for Urban Lemonade, captured by Studio Siebrecht. A strip of white printed adhesive tape featuring repeating black typography and geometric circle motifs runs diagonally across a textured brown cardboard surface. A second partial layer of tape overlaps the first, creating a layered graphic composition. The lighting is even and flat, accentuating the contrast between the black ink and the neutral background textures.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign