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BrandUrban Lemonade
ProjectBrand Identity
Split view of water puddles reflecting a cloudy blue sky next to a stack of three cardboard shipping boxes on asphalt.

Urban Lemonade Brand Identity 2020

Associated creatives

Kevin Högger
Kevin HöggerGraphic Design
Jalscha Römer
Jalscha RömerGraphic Design
Studio Siebrecht
Studio SiebrechtPhotography

Tags

cardboard shipping boxesshipping boxescardboard boxeswater puddles reflecting skywater puddlespuddles reflecting skyyuzu lime bottlesyuzu limebottles

Description

This brand identity project for Urban Lemonade features striking photography and graphic design by Kevin Högger, Jalscha Römer, and Studio Siebrecht. The composition is presented as a split view, pairing reflective water puddles mirroring a bright cloudy sky with stacked cardboard shipping boxes sealed with branded tape on an asphalt surface. The visual language balances clean commercial styling with outdoor textures and natural lighting. The clean product presentation highlights packaging design alongside conceptual environmental elements.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Camel (50%)
Sky Blue (50%)

Context

Advertising Campaign