BISHU: Brand Identity

Feb 2022

This brand identity project for BISHU, designed by Kevin Högger, explores a tactile approach to corporate stationery and packaging. The work centres on custom typography featuring distinctive dotted letterforms, applied across business cards, return sheets, and modular packaging boxes. Executed with a focus on material contrast, the project balances vibrant blue and yellow hues against neutral, textured surfaces like concrete and off-white paper stock. The design utilizes hard directional lighting and precise geometric layouts, creating depth through sharp, angular shadows. Incorporating a mix of macro studio photography and 3D render / CGI techniques, the identity reflects a clean, minimalist aesthetic that emphasizes the physical production process.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign