BISHU

Feb 2022

This brand identity project for BISHU, designed by Kevin Högger, explores a tactile and geometric approach to corporate collateral. The system leans into a high-contrast palette, utilising vivid blues and yellows against neutral grey surfaces to establish a distinct visual language. Across stationery, packaging, and business cards, the identity employs custom typography with integrated dot work, emphasising a minimalist yet playful aesthetic. The execution uses natural light and hard directional shadows to highlight material textures, from matte paper stocks to industrial manufacturing components. The collection spans print and 3D render/CGI applications, maintaining a clean and structured spatial balance throughout.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign