Urban Lemonade Brand Identity 2020

Description

This image showcases a brand identity and packaging design sheet for Urban Lemonade. The layout features a repeating pattern of product labels printed in crisp black typography on a white background. An overlay of vibrant lime green circular dots creates a dynamic visual rhythm across the sheet. Registration marks and printer guides are visible along the edges, highlighting the production process. The project was created with graphic design by Kevin Högger and Jalscha Römer, and photography by Studio Siebrecht.

Style

Artistic, Vertical, Graphic

Techniques

Typography

Industries

Beverages

Color

Background

Paper Texture

Context

Advertising Campaign