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BrandUrban Lemonade
ProjectBrand Identity
Playful line illustration of a character drinking from a bottle with yellow polka dots on a white background

Urban Lemonade Brand Identity 2020

Associated creatives

Kevin Högger
Kevin HöggerGraphic Design
Jalscha Römer
Jalscha RömerGraphic Design
Studio Siebrecht
Studio SiebrechtPhotography

Tags

lemonade illustrationlemonade bottle illustrationbottle illustrationcharacter illustrationhand drawn illustrationdrinking characteryellow polka dotspolka dot patternhappy sippin texttypography illustration

Description

This playful brand identity illustration for Urban Lemonade features a whimsical hand-drawn line character drinking from a glass bottle through a straw. The central character is surrounded by bold, scattered yellow polka dots set against a clean white background. Arched handwritten typography reads 'HAPPY SIPPIN!' above the central character. The artwork was created as part of a branding project with graphic design by Kevin Högger and Jalscha Römer, and photography by Studio Siebrecht.

Style

Artistic, Horizontal, playful, Minimalist

Techniques

Typography, Vector

Industries

Beverages

Color

Lemon (30%)
Pure White (70%)

Background

Illustrated Frame

Context

Advertising Campaign