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BrandUrban Lemonade
ProjectBrand Identity
Person viewing a laptop displaying the Urban Lemonade brand website showcasing yuzu flavour and yellow and blue design elements.

Urban Lemonade Brand Identity 2020

Associated creatives

Kevin Högger
Kevin HöggerGraphic Design
Jalscha Römer
Jalscha RömerGraphic Design
Studio Siebrecht
Studio SiebrechtPhotography

Tags

laptop displaying websitelaptop computerwebsite displayUrban Lemonade brandingUrban Lemonade websitedigital branding

Description

An over-the-shoulder view shows a person interacting with a laptop outdoors on concrete steps, with natural sunlight casting crisp shadows. The laptop screen prominently displays the digital brand identity and website for Urban Lemonade, designed by Kevin Högger, Jalscha Römer, and Studio Siebrecht. The webpage features bold typography, vibrant blue and yellow panels, and product imagery of a bottled beverage against a cloudy sky. The composition emphasizes digital design presentation within a modern, natural setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Pure White (50%)
Charcoal (50%)

Background

Road

Context

Website / Web