Urban Lemonade Brand Identity 2020

Description

A top-down photograph displays a stacked arrangement of printed marketing flyers and promotional cards for Urban Lemonade Yuzu Lime against a solid white background with sharp cast shadows. The top flyer features bold black typography with the brand name and product title, along with descriptive text, contact information, and a playful hand-drawn illustration. Beneath the top sheets, vibrant blue photographic cards show bottled beverage imagery against a sky and water backdrop. The project was created for Urban Lemonade under the Brand Identity project, featuring graphic design by Kevin Högger and Jalscha Römer, with photography by Studio Siebrecht.