Urban Lemonade Brand Identity 2020

Description

A top-down photograph displays a stacked arrangement of printed marketing flyers and promotional cards for Urban Lemonade Yuzu Lime against a solid white background with sharp cast shadows. The top flyer features bold black typography with the brand name and product title, along with descriptive text, contact information, and a playful hand-drawn illustration. Beneath the top sheets, vibrant blue photographic cards show bottled beverage imagery against a sky and water backdrop. The project was created for Urban Lemonade under the Brand Identity project, featuring graphic design by Kevin Högger and Jalscha Römer, with photography by Studio Siebrecht.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign