Logo
Smartphone displaying Upwork app on a wooden desk with paper and pen under natural light
Three mobile app screen mockups displaying Upwork brand identity with green background, typography, and profile interface layouts
Outdoor billboard featuring Upwork brand identity design with green typography and portrait inserts against a clear sky
Black woman seated at a desk drawing on a digital tablet illuminated by a nearby desk lamp in a dim room
Outdoor billboard featuring vibrant green background, bold white typography reading up go we, and an illustrated figure running.
An open laptop on a wooden desk displaying the Upwork website alongside a glass of water and office chairs.
Upwork brand identity illustration featuring stacked books and digital frames with illustrated characters against a yellow background.
Upwork billboard on a dark brick wall featuring bold green text and colourful illustrated characters working.
Smartphone displaying Upwork app on a wooden desk with paper and pen under natural light
Three mobile app screen mockups displaying Upwork brand identity with green background, typography, and profile interface layouts

Upwork Brand Identity 2021

About

Upwork’s brand identity project establishes a visual language defined by bold typography, high-contrast color systems, and vector-based motion graphics. The design overhaul integrates custom illustrations across digital platforms and outdoor media, utilizing a vibrant green palette to anchor the brand's presence as a global work marketplace. The project features a cohesive UI design approach, seen in both digital screen mockups and physical billboard applications. PORTO ROCHA led the graphic design, working alongside illustrators Roberts Rurans, Tania Yakunova, and Martin Nicolausson. These assets leverage clean typography and stylized character work to communicate the scope of the platform’s professional categories.

Brand

Upwork

Credits

PORTO ROCHA
Graphic Design
Sarah Hopp
Portfolio Photography
Geordie Wood
Brand Photography
Roberts Rurans
Illustration

Industries

Apps & Digital Platforms

Styles

HorizontalCommercialCleanGraphic
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