Upwork

Aug 2021

Upwork’s brand identity project signals a shift in the digital work marketplace, leaning into a bold, expressive visual language. PORTO ROCHA led the graphic design, steering a system defined by vibrant green color palettes and high-contrast typography. The identity employs a mix of vector graphics and illustration to communicate professional utility across digital platforms and outdoor media. The project incorporates motion graphics and UI illustration to maintain consistency across both mobile interfaces and physical billboard placements. Creative contributors including Martin Nicolausson, Roberts Rurans, and Tania Yakunova provided the illustrative assets, while photography by Sarah Hopp and Geordie Wood anchors the brand within human-centric, natural light-focused settings. The result is a cohesive design system that balances technical precision with a warm, editorial aesthetic.

Horizontal, Commercial, Clean, Graphic

Apps & Digital Platforms